Can you and your blog can live happily ever after?
Yes, you can. But how? If you or someone on your team has the time and skills — including how to effectively incorporate SEO and write authoritative yet engaging content — to concentrate on blog posts each week, go for it. If not, hire a writer.
Where You Gonna Look?
What I am going to tell you here is not what you'll read in most "find the right blog writer" lists. Not that I think the lists are wrong, mind you. Most of the suggestions are, in my opinion, a complete waste of time.
Here are my handy-dandy "finding a blog writer" dos and don'ts:
Who You Gonna Call?
You have a shortlist. It's decision time.
You don't have to choose a writer who's an expert in your field. You do need to choose one who knows how to conduct research, utilize reputable sources, asks questions and requests supporting material from you.
Look for a writer who's interested in getting to know you, your business, your products and services. And look for a writer who wants to know who your customers and prospects are. If he or she doesn't ask about your business or doesn't have time to learn, find another writer.
The blog writer you choose has to be capable of capturing your voice and speaking to your target audience. Choose someone you feel comfortable working and communicating with. It's a partnership. You have to get along.
And one last tip — don't sign any type of long-term contract. You don't want to be stuck with a writer who doesn't work out. Pay by the project or piece, particularly in the beginning.
The Takeaway: You and your blog can live happily ever after. You just have to find the right counselor, er, I mean writer.
What do you think? Let me know in the comments.
* I reserve the right to refuse sample requests for illegal activities or about subjects of which I otherwise deem objectionable.