You have a Facebook business page. Do you still need a website in 2018?
Seems like a great idea, doesn't? Facebook is free to use. A Facebook business page is much easier to maintain and update than a website. You're probably thinking, "A business website — who needs one?"
Before you decide to ditch your website, let's take a look at the facts.
I Choose Social!
A 2017 survey conducted by the Local Search Association (LSA) asked small and medium business owners what their media of choice would be if they could only choose one. Social media came out on top by a wide margin.
But, is social media alone the best way to find new prospects, engage visitors and encourage return customers? Hmmm....?
What Do the Numbers Say?
The LSA Digital Consumer Study examined consumer behavior in 12 U.S. cities. The study found that 63 percent of consumers still use websites to find and contact businesses. That percentage is, in fact, higher than the 60 percent from the year before.
Another telling fact — a business website performs much better in organic searches than social media pages do. In other words, having a website increases a company's chance of showing up naturally in search engine listings and placing higher without paying for advertising boosts.
No Website, No Trust
Who are you? That's what prospects want to know. According to research done by both the LSA and the Real Yellow Pages (YP), if your business doesn't have a website, prospects go elsewhere. No website, no confidence, no trust.
Consumer perception about your reputation and credibility relies on whether or not you have a website as well how it professional it looks. Your website is your online storefront - if you don't have one it's goodbye Nelly.
Clearly, a website is still a critical tool when it comes to reaching out to new prospects, engaging current customers and keeping those customers coming back for more. But wait, there's more!
OK, I Need a Website. Now What?
If your business doesn't have a website or has one that hasn't had a revamp in some time, you have to know that today's websites are different. Websites used to be complex creatures with page after page of data. You had to put everything out there. Not anymore.
So what does a business website in these days of mobile devices and time constraints look like? Check back for Part II coming soon.