But you don't need the monster website of old
Websites used to be the standard bearer - the one chance you had online to make your small business stand out. A website had to do it all - from giving online users the basics as well as include the awesome descriptions of your services or products.
With social media you have an online arsenal where the basics are still important, but also where you can you can engage one-on-one with customers and prospects in ways you couldn't before. Add the meteoric rise of mobile devices such as smartphones and tablets and it's clear that the effective website of today is vastly different from the website of yesterday.
You & Your New Website
Did you know always-on-the-go schedules and the use of mobile devices has left most of us with a shortened attention span? It's true. A charming little goldfish in a tank has a longer attention span than most of us do.
What do social media and short attention spans mean for small websites in 2018?
Here's what today's websites need:
But, What About That Change Thing Google Likes?
It's the one website rule that hasn't changed since the beginning. Even though websites still rank high with Google, static websites, or sites that don't change or update, do not. That's why a small business website, along with a redesign for today's users, needs a blog. Active blogs meet Google's update requirement and improve search engine rankings over time.
And while we're talking about Google's likes and dislikes, let's not forget to mention that Google penalizes websites that don't work on mobile devices. We don't want to be penalized now, do we?
BONUS TIP: One trend gaining in popularity is the one-page small business site. The one-page site typically uses links at the top for users to click through to the information they need. You can't get much simpler than that.
And, in case you forgot, I offer affordable, simple and effective small business web design services, too. But, enough about me...
If you came in on the second half of the discussion, you can find Part I here.