Ready to break up with your blog? There's still hope...
There it sits, staring you in the face. You know you have to do something about it. Few things affect your bottom line as much. That little ol' blog of yours has the potential to grow your business in a whole lot of ways. It brings in more traffic, increases engagement, attracts new prospects and adds lots of indexed pages in Google.
But, oh, the pain! You run a small business. You don't have time or the people-power to blog as often as you need to. Or, maybe you do, but you don't have the word-power. Or, maybe you do, but you don't know how to write for online viewers who generally have an attention span shorter than a goldfish.
So, you sit there and wonder how to salvage the relationship. Is a divorce on the horizon? Or, can you and your blog come to an understanding and live happily ever after? There is hope.
To Blog or Not to Blog — That is the Question
"Do I even need a blog?" you ask. The answer could be no. If you're a small local business with a devoted following, you may not need to reach out to new customers. A following on Facebook may be all that's required.
But if your business is a B2B, sells products online, provides internet related services or you have plans to expand beyond your local region, a blog is a cost-effective marketing tool that has the potential to drastically improve your online standing and boost ROI. And that's nothing to sneeze at.
To Write or Not to Write — That is the Next Question
So, you now that you know you need a blog, do you write it yourself or outsource the task? Great question. There are pros and cons whichever way you go.
There ya go — it's settled. You'll do it yourself, right? Well, take a look at the cons before you decide.
So what can you do? Should you write your own blog posts even if you don't have the know-how? Should you spend a little money and outsource your blog? Or maybe you'll just chuck it all and say bye-bye blog?
We'll figure it out in Part II — Coming Soon.